Standard Mischief

Word of the Day: Snowclone

I found this word when I went and googled “all your * belong to us”.

From Wikipedia:


Snowclone is a neologism used to describe a type of formula-based clich? which uses an old idiom in a new context. The term emphasizes the use of a familiar (and often particular) formula and previous cultural knowledge of the reader to express information about an idea. The idea being discussed is usually contextually different in meaning from the original use of that formula, but can be understood using the same trope as the original formula was used. “Snowclone” has been described as an internet meme due to its frequent use on blogs which are critical of journalism.

A common example of a snowclone is “X is the new Y”, which can be applied by inserting words or phrases for X and Y, “cloning” the trope of the original expression, “pink is the new black”. For instance, this snowclone might appear as “Random is the New Order”, a marketing phrase for the iPod shuffle.

And just in case I threw a reader when I blogged “All Your Telephone Record Are Belong To Us”, please read this.

I, for one, welcome our new black-budget Total Information Awareness Overlords. I’d like to remind them that as a trusted blogger of the interwebs, I can be helpful in rounding up others to toil in the underground data mines.

For great justice.

2006-05-17 00:01 by Standard Mischief, Filed under:found object   No Comments »

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