Standard Mischief

Saddam’s execution: plausible deniability viral marketing of video

I have mixed feelings about linking to this. If genuine, this is a graphic video of the hanging of Saddam Hussein. It appears to have been made by a cell phone or other small camera.

My feeling is that the US presence in Iraq has a certain facade that they try to keep up. The US may have had the guarding duties for Saddam throughout his imprisonment, but actual, official custody was, at least on paper, with the legitimate government that was elected by the people of Iraq. Likewise with the trial, although put on trial by Iraqi judges, I have no illusion about who was pulling the strings from the background.

So Saddam was to be hanged, and custom and the facade that we try to uphold is that he gets hung by the Iraqi people, and respect for human decency causes us to release video proof to the press, but only edited before and after pictures.

Then, a low quality, jittery clip is released – “leaked” – to teh seedy underside of the tubes of internet for PR purposes.

So here’s the actual link. Go forth and create buzz. Pretend that some sneaky witness wholly unconnected to the US presence pulled a fast one over everyone.

If you want to see more examples of this kind of viral marketing (which, up to now seemed to be primarily to consumer advertising), I’d like to direct you to:

2006-12-31 17:00 by Standard Mischief, Filed under:deranged rants   No Comments »

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